IT COULD BE ANYTHING (2008-5-2)

Dear all creative,

This year Kam Fan, we are the agency to take responsible for Call for entry and Awards night announcement.This year, we have free media space onoutdoor,TVC,on-line,magazine printand DM. And we also need to work out for the call for entry Direct Mail kit, ticket design, and program book...( I will list out and email to all of you ) I am writing to encourage all the teams or creative to think of ideas about this. We will pick the best to produce it.Treasure the chance to win something.
And the theme this year is:

KAM FAN 2008.
IT COULD BE ANYTHING.

The winning works could be anything, with creativity.
It could be graffiti art.
It could be a flash mob idea.
It could be a storefront display.
It could be ambush marketing.
It could be an online blog.
It could even be a TVC.

2008 is not 1988.Advertising today is not ATL advertising, BTL advertising or TTL advertising.Advertising today might not even be advertising at all.
Welcome to the new Kam Fan Awards.This year, we have integrated all categories of entries, and the winning work could be a DM, Viral, Youtube film, or a media placement. All open, and it could be anything.

Deadline : 10th of May, 2007.If you have problem, let me know.

Spencer Wong

2008年5月2日